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Calculating and Communicating the Value of Marketing: Learn how to Talk Like a CFO but Act Like a Marketer
Session Number W9 Session Level A Download Executive Summary Outline Nancy Lyle Gary Naifeh Unlike industries that value strategic marketing and the marketer, many healthcare executives, particularly CFOs, often view marketing as a staff function. Your CFO should be your greatest advocate. Bridge the credibility gap and learn to “talk like a CFO, but act like a marketer.” Key financial concepts will be reviewed and discussed, along with strategies and tools for communicating and incorporating “CFO-speak” into your planning. You will learn to:
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