SHSMD Senior Executive Symposium
Leading ~ Connecting ~ Executing
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Executive Connections 2009
Take part in a healthcare executive experience that will enhance your capabilities and leadership skills to maximize organizational performance. Recognizing that senior executives face unique demands and have distinct professional needs, SHSMD is committed to connecting you with the resources you need.
Executive Connections 2009 gives you the best of both worlds—access to exceptional keynote presentations and outstanding networking opportunities, along with focused, intimate sessions created just for senior executives.
By combining the general sessions, networking events, and concurrent sessions of the Annual Conference with advanced-level sessions exclusive to Senior Executive Symposium registrants, you can customize your learning experience as you desire.
Specifically designed for healthcare executives with 20+ years of experience who are in leadership positions in their organizations, the Senior Executive Symposium has been planned to further develop the leadership, interpersonal, and operational skills needed for success.
Limit 100 participants.
Wednesday, September 30
1:30–3:30 p.m.
Social Media 201: Advanced Tools and Advanced Ideas for the Healthcare Field
Albert Maruggi
President
Provident Partners
St. Paul, MN
Have you experienced the battle scars and victories of social media engagement? You may know what Twitter is, someone has probably sent you a YouTube video, and you know your kids have a Facebook page. But what does it all mean to you, and how does it affect your organization? This is your chance to dig deep into Web 2.0 and learn to use social media to its full advantage.
First, get a hands-on look at Web 2.0 and social media. Learn the nuts and bolts of social media, and find out how the old boundaries of media relations, publications, marketing, and communications are being broken down by the universality of digital video and the Internet. Then take a deeper dive to find out . . .
- How to select the right tactics. Twitter isn't for everyone, and the wrong tactic could sink your organization or get you sued. Learn how to select the right complement of social media tactics for your healthcare offering.
- How to incorporate mashups, widgets, other advanced tools, and even technologies that haven't come around the corner yet into your social media campaigns.
- How to “de-silo” management to maximize your organization’s investment in social media.
- How to stand out by differentiating your organization’s use of social media.
- How to determine what to share and what to keep private in social media venues. How authentic is too authentic? What lines shouldn't be crossed? How can you protect your doctors while reaching out to consumers?
Take this interesting and powerful journey with Albert Maruggi. Mr. Maruggi is the president of Provident Partners, a senior fellow at the Society for New Communications Research, and host of the Marketing Edge podcast. By virtue of his cross-generational expertise and technological savvy, he has become a nationally respected leader in the field of social media. He has worked with HealthPartners and Verizon and has spoken at hundreds of marketing events across the nation.
3:30–4:00 p.m.
Regional Networking Reception
Start the conference off with a bang. Here’s your opportunity to meet and mingle with other attendees from your region. This informal reception gives you an opportunity to talk with speakers, the SHSMD Board, and other SHSMD leaders. It’s a fun way to jump-start your conference experience. (Indicate your region on the registration form.)
4:00–4:30 p.m.
Meet and Greet with Bert Jacobs for Senior Symposium Registrants Only
Before hearing the inspirational story of Bert Jacobs’s journey to success at the Opening General Session, meet Bert for a personal one-on-one session.
5:00–6:30 p.m.
Opening General Session
Optimism Can Take You Anywhere
Bert Jacobs
Co-Founder
Life is good®
6:30–8:30 p.m.
Opening Reception in Exhibit Hall
Thursday, October 1
SHSMD Annual Business Meeting Breakfast
Thursday, October 1
8:00–9:00 a.m.
Join SHSMD President Diane Caslow for breakfast, meet the SHSMD leadership, and hear a report on what’s new with the Society. Learn more about the activities and projects SHSMD committees and task forces have been working on and how you benefit through enhanced membership products and services. Here’s your opportunity to ask questions and make suggestions to the SHSMD Board.This is the only breakfast served on Thursday.
9:00–10:15 a.m.
General Session
Divided or United? What 2009 Holds for the State of Our Union
Paul Begala
Political Analyst and CNN Commentator
10:15–11:15 a.m.
Coffee Break with Exhibitors
11:15–11:45 a.m.
A Private Conversation with Paul Begala for for Senior Symposium Registrants Only
Be part of an intimate conversation and Q&A session with this outstanding political analyst.
12:30–1:30 p.m.
“Coffey Talk” Round-Table Luncheon for Senior Executives Only
1:30–2:45 p.m.
Concurrent Sessions
2:45–3:45 p.m.
Refreshment Break with Exhibitors
3:45–5:00 p.m.
Concurrent Sessions
Friday, October 2
8:00–9:00 a.m.
Thomson Reuters Sunrise Breakfast for for Senior Symposium Registrants Only
Start your morning off right with Thomson Reuters’ Sunrise Breakfast for Senior Leaders. Participate in highly focused, intimate discussions on topics that are important to you. Explore with experts and colleagues what’s happening in healthcare and how it could affect you, your organization, and your community.
9:00–10:15 a.m.
General Session
The Paradox of Choice: Why Less Is More
Barry Schwartz
Professor of Social Theory and Social Action
Swarthmore College
10:15–11:00 a.m.
Break with Exhibitors
11:00–11:30 a.m.
A Private Conversation with Barry Schwartz for for Senior Symposium Registrants Only
Be part of an intimate conversation and Q&A session with our morning keynote speaker. Explore the issues he raises, and engage in a dialogue about the paradox of choice and how it can impact you.
12:30–1:45 p.m.
Lunch with Exhibitors
1:45–4:45 p.m.
Concurrent Sessions
