|
|||||||||||||||||||||||||||||||||||||||||||||||
|
Public Relations and Communications
An Rx for Harnessing the Power of Your Internal Brand SESSION NUMBER F3 David Grossman Sally Benjamin Young Do your organization’s employees have a clear understanding of what your brand stands for so they can deliver your brand promise? Are they ready, willing, and able to advocate on behalf of your brand? Using case studies and exercises, learn to harness the power of your brand and tell its story to address numerous organizational challenges – from creating better alignment with internal goals to revitalizing customer support. Explore branding, positioning, and messaging. Take home simple tools you can use to bring your brand to life and drive the behaviors you and your management team want. Click here to view presentation (members only)
To order an audio tape/CD click here
|