Business Development

Physicians as Competitors: Should Hospitals Compete or Collaborate?
SESSION NUMBER F7

Heidi Aylsworth
Senior Business Development Associate
Swedish Medical Center
Seattle, WA
heidi.aylsworth@swedish.org

Richard K. Keck, Jr.
President
Stratex LLC
Seattle, WA
keck@stratexhealthcare.com

As physicians become hospitals’ most significant competitors, hospitals must change the way they think about strategy and business development. Gain an understanding of how this dynamic is redefining the traditional physician/hospital relationship. Learn how a major medical center developed innovative approaches to successfully align physician/hospital incentives in this new environment. Hear about a successful “private practice” employment model and a creative alternative to the traditional joint venture. Find out how to deal with the strategic, financial, and political impacts of these new relationships. Hear the lessons learned and strategies for success.


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