Lee Aase
Communication Consultant
Mayo Clinic
Rochester, MN
aase.lee@mayo.edu

Eric Fletcher
Director, Public Relations and Marketing
High Point Regional Health System
High Point, NC
efletcher@hprhs.com

Angela Jeffrey
Vice President
PRTrak/Surveillance Data, Inc.
Houston, TX
angie@prtrak.com

Tired of having your communications budget slashed because management doesn’t think your department is contributing to the bottom line? Nowhere is this more prevalent than in healthcare. Find out about new research that indisputably links “share of discussion” (editorial coverage) with business outcomes (such as patient visits). Learn how evaluation can be done in-house on a budget and how to calculate and use new measurement metrics to better gauge your success.