Strategic Metrics: So Many Numbers, So Little Focus
SESSION NUMBER T2

Marian Jennings
President
M. Jennings Consulting, Inc.
Malvern, PA
mjennings@jrk.com

Susanna Krentz
Practice Leader and Executive Vice President
Jennings Ryan & Kolb
Chicago, IL
skrentz@jrk.com

Today’s environment of uncertainty and external pressures calls for organizations to be much more deliberate in establishing goals. Many organizations do not develop any mechanisms for measuring their strategic performance. Other organizations have developed extensive and numerous measures, but these often are focused on more tactical or operational activities. Discover the difference between strategic metrics and management or operational metrics. Take home recommended guidelines for developing strategic metrics, and learn how to identify the organizational politics that can be a barrier to developing useful metrics.