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Public Relations and Communications
Strategic Communications: Protecting Operations and Reputation During an Acquisition or Divestiture SESSION NUMBER T23 Mary Elise Biegert, APR Kathleen Deakins Big Healthcare is playing suitor to Community Hospital. Will an untimely leak spook negotiators and derail the deal? Will nurses quit, fearing that a megasystem is preying on the weak? Will patients welcome a white knight saving their beloved hospital? Explore how strategic communications principles applied during every phase of acquisition, a thorough communications plan, and diligent implementation can protect ongoing operations and enhance an organization’s reputation for long-term success. Click here to view presentation (members only)
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