November 1 – 12, 2010
24/7 access

Tasked with finding a model for measuring the effectiveness of your organization’s physician relations program—one that clearly illustrates return on investment (ROI) to internal and external stakeholders?

During this two-week online course, the experts at Corporate Health Group and Covenant HealthCare will demonstrate how well-researched measures of success can be aligned with your organization’s strategic goals (such as increased physician satisfaction, loyalty, and engagement and discharge and referral volumes) to deliver measurable results.

Case studies will bring best practices and metrics to life, and you will walk away with a work plan that can be applied to your organization’s unique physician relations program.

Upon completion of this course, participants will be able to:

• Understand the theory behind ROI models in healthcare settings
• Apply ROI theory and measures to their organizations’ physician relations programs
• Reference best practices in measuring ROI from real-life case studies

SHSMD U Online Courses are designed to meet the educational needs of adult learners. The 24/7 online learning environment allows you to log in and learn when it’s most convenient for you. SHSMD recommends setting aside approximately two hours per week for reading course materials and contributing to discussion plus three hours for the weekly scheduled conference calls.