Cary Overmeyer
Senior Marketing Research Manager
Emory Healthcare
Atlanta, GA

Beginning in college, Rob Klein developed a passion for understanding consumer behavior. This has led to a 24-year educational journey in unlocking the consumer’s mind. Mr. Klein's firm, Klein & Partners, focuses on providing marketing research for healthcare brands. He has spent the past 18 years working with hospitals, systems, and health plans, helping them uncover their brands’ strengths and weaknesses, identifying the differences in people and their motivations, understanding how people receive communication messages, and determining why people are attracted to certain products and services and not others.

Mr. Klein has taught introductory market research at Michigan State University and Walsh College. He has taught the Research 101 workshop at several SHSMD annual conferences as well as other healthcare marketing conferences. He has served as a member of the SHSMD Board of Directors.

Cary Overmeyer
Senior Marketing Research Manager
Emory Healthcare
Atlanta, GA

Cary Overmeyer is senior marketing research manager at Emory Healthcare of Atlanta. With over ten years of marketing research experience, Cary has a vast knowledge of branding, customer satisfaction and loyalty, concept development, market segmentation, and public opinion polling.

Prior to joining Emory Healthcare, Mr. Overmeyer worked for SatisQuest, a patient satisfaction and marketing research firm now part of the National Research Corporation. He has also worked for major marketing research suppliers such as TNS and Harris Interactive. Mr. Overmeyer has a Master's degree from Western Michigan University and has several articles and speaking appearances to his credit.