THE 2.0 SERIES
Raising the Bar
Omni Hotel, Boston

Why attend a SHSMD 2.0 seminar?

To keep up with the unique internal and external challenges faced by strategic planning and marketing professionals in the healthcare industry, they must be well-informed of current trends, tactics, and strategies.  Professionals in the field must anticipate the future while working within the organization’s culture.  These substantive professional development opportunities will equip all with the tools needed to accomplish successful outcomes for their organizations.

The 2.0 Series: 
Raising the Bar in Healthcare Strategic Planning Performance 

May 12-14

To be effective, strategic planning professionals must go beyond mastery of the mechanics of putting together an organization’s strategic plan.  They need to be market savvy, adept at helping an organization anticipate the future, able to facilitate change within their organization’s culture, and keep up on current planning approaches and tools.  You will come away with the knowledge and tools to recommend and implement sophisticated strategies to support organizational growth.

The 2.0 Series:
Raising the Bar in Healthcare Marketing Performance

May 14-16

Healthcare marketing professionals are champions of growth in their hospitals and health systems. They must be well informed and highly capable of recommending and implementing sophisticated marketing strategies to support organizational growth. You will come away with an in-depth understanding of how to increase satisfaction and grow the top line through the use of diverse strategies and tactics.