Webcast Archives are CD-ROMs of past SHSMD U Webcasts. These archives allow all who attended the conferences to share the materials with others and to keep the information fresh in their minds. For those who were unable to attend the webcasts, this is an opportunity to have access to the audio and visual presentations. These tools can be kept as informational and training tools for personal and staff use.
Building Healthcare Relationships with Web 2.0 Tools
What can Web 2.0 do for you? During this popular webcast, Web 2.0 leaders from Catholic Health Initiatives, Sg2, and Witt/Kieffer share practical ways in which the newest generation of online tools can be used to engage employees, empower physicians, and win loyalty from customers. Learn about social networking sites, blogs, wikis, and more. Click here to order.
Using Communications to Manage Customer Loyalty
Learn specific tips and tactics to make your organization stick in customers’ minds and keep them coming back. This comprehensive webcast, presented by Larry Margolis and Dan Miers of SPM Marketing & Communications, examines the ways in which strategic communications can be used to retain customer loyalty during the in-between times—the times when your customers are most vulnerable to the marketing advances of your competitors. Don't let your hospital be out of sight—out of mind.
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Transparency in Healthcare: Making It Happen
Lessons Learned from the 100 Top Hospitals®
Are you seeking new approaches to meeting the growing demand for more meaningful, honest communication from healthcare providers? Look no further. With these key lessons from the 100 Top Hospitals® study, you’ll learn about the wide variation in perception of public scorecards and what it reflects, the intricacy of communicating high performance to diverse audiences, the value of short memories, and much more.
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Creating a Patient Feedback System: Integrating the
Voice of the Customer in the Delivery of Services
Discover how Baptist Hospital, Inc., a 2003 Malcolm Baldrige National Quality Award recipient, created a systematic approach to learning from its customers by incorporating the Voice of the Customer into its service design, strategic planning, and communications. You'll find out how to effectively utilize feedback tools such as patient satisfaction surveys, HCAHPS patient experience survey data, nurse discharge phone calls, a service recovery database and more. Click here to order.
Internet Update for Senior Healthcare Professionals
Today’s healthcare market finds a new breed of online consumer –– a consumer who is empowered by the rise of pervasive connectivity to the Internet. As a result, best-in-class Web strategies are essential. Internet Update for Senior Healthcare Professionals will equip you with an understanding of new relationship development strategies using interactive media on your website, a review of best-in-class examples, and an appreciation for the organizational culture that is the foundation for a successful transition into the new healthcare marketing world. Click here
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Building a Stronger Brand: How Marketing Can Contribute to Your Organization's Performance
Creating a culture of loyalty and attracting new patients are at the heart of building strong brands, but the distinction between branding and marketing is often overlooked. Brand managers need to build a brand framework and use sound research principles to develop an efficient brand-strengthening strategy. Health systems can develop a strategic, evidence-based plan to integrate operational planning, public affairs outreach, marketing, and brand strategy for maximum impact. Click here to order.
Best Practices for Healthcare Strategic Planning
Find out how to move your organization’s strategic planning to the next level. SHSMD and Health Strategies & Solutions, Inc., collaborated on a study of the state of the art in strategic planning in healthcare organizations. Best Practices for Healthcare Strategic Planning presents findings of the survey of 440 healthcare organizations showing current practices in healthcare strategic planning and profiles twelve healthcare organizations that exemplify advanced planning approaches. This presentation challenges all organizations to seize opportunities to improve their planning for increased organizational effectiveness. Click here to order.
Herding Cats: The Art and Science of Effective Brand Orchestration
Building the Foundation: Discerning the Brand and Building Internal Buy-In
A pervasive myth exists about branding in healthcare — that those in the marketing department control the brand. The reality is that all stakeholders own and exert substantial control over the brand. They control the landscape in which the brand operates with influence from marketing professionals. The employees of the healthcare organization manifest the brand by virtue of their behavior and how well they meet the needs of customers and clients.Herding Cats: The Art and Science of Effective Brand Orchestration provides insight into how to understand internal brand perspectives and how to effectively orchestrate internal brand performance. Click here to order.
Embracing the Buzz: New Media and Your Healthcare Marketing Plan
Marketers are abuzz about "New Media," with the term coming to represent just about any tool that is not print, TV, or outdoor. This CD,Embracing the Buzz: New Media and Your Healthcare Marketing Plan, contains an overview of New Media offerings, including video on the web, podcasts, word of mouth marketing, blogs, mobile phone marketing, and more. The information helps healthcare professionals appreciate the benefits — and challenges — of introducing New Media options within their organizations and equips them with information to begin planning for new media. Click here to order.
Strategies for Strengthening Physician-Hospital Relations
Strategies for Strengthening Physician-Hospital Relations covers results of the study conducted and published by SHSMD and the healthcare division of Noblis. The most effective strategies being used by hospitals across the country to support and enhance physician-hospital relationships are explored and discussed. Click here to order.