Webcast Archives are CD-ROMs of past SHSMD U Webcasts. These archives allow all who attended the conferences to share the materials with others and to keep the information fresh in their minds. For those who were unable to attend the webcasts, this is an opportunity to have access to the audio and visual presentations. These tools can be kept as informational and training tools for personal and staff use.
Integrating Messaging with Advanced Technology
Currently, the healthcare marketing world is all "aTwitter" about social media marketing, and ideas and theories abound across the healthcare community. During this webcast, Ryan Weckerly and Tom Jensen share their experiences—from the good to the bad and ugly—and demonstrate how they built a strong foundation from which a successful social media marketing initiative was launched.
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Strategy Matters! Overcoming the Paralysis of Uncertainty
Between the 2008 stock market crash and the uncertainties of health reform, many hospitals and systems are in a “wait and see” mode. Major strategic investments are on hold, and planning is focused on doing “more of the same, better.” The problem: Standing still is not a long term strategy! What can you do, as chief strategist, to jump-start true strategic thinking?
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Futurescan 2010: Healthcare Trends and Implications 2010–2015
Summarizing and building on the major points in Futurescan 2010, this webcast incorporates highlights from previous editions of Futurescan and insights from executive editor Don Seymour, making the case that successful hospitals and physicians in 2015 will be more specialized, integrated, and connected. During this 75-minute webcast, Mr. Seymour presents frameworks for integrating Futurescan into an external trends assessment and an organization-wide approach to strategy.
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Ordinary Greatness: It's Where You Least Expect It ... Everywhere
Based on their new book, Ordinary Greatness, presenters Pamela Bilbrey and Brian Jones analyze the invisibility of greatness. Real-world stories, proprietary research, and case studies illustrate how leaders can set the context for greatness within an organization and drive results by promoting and leveraging existing greatness. Order this Webcast Archive and identify the leadership blinders that may be preventing effective utilization of your organization’s talent.
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Results-Oriented Enterprise Planning in Challenging Times
In this SHSMD U Webcast, Amy MacNulty and Patricia Salem present best practices for developing the right implementation measures and utilizing state-of-the-art business intelligence (BI) reporting and dashboards to monitor your organization’s performance across a full continuum of strategies, including market position, patient quality and safety improvement, physician alignment, operational efficiency, and financial performance.
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The Six Greatest Failures of Hospital Strategic Plans
What's more important to your hospital than its strategic plan? Probably nothing. After all, a thoughtfully crafted strategy serves as the foundation for the organization's growth, operating budget, capital plan, human resources needs, and market direction. Plan and implement well, and you'll drive the organization to unparalleled success. One misstep, though, and game over. To put the odds in your favor, we've catalogued the six most common ways your strategic plan will fail.
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Strategic Social Media: How Gen-X Staff Demonstrated Facebook’s Value to Boomers
These days, almost every discussion about enhancing an organization’s web presence seems to land on the topic of social media—what it is, how it’s used, and if it’s really more than just “a Gen-X thing.” Strategic Social Media will give you an inside look at how Gen-X staff at one clinic are changing the way baby boomers look at the value of web tactics and how targeted efforts are breeding quantifiable success with patients and physicians.
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Marketing is NOT a Department! (In Any Economy)
Imagine creating marketing messages that truly stand out: everyone walking the talk, always on the lookout for ways to improve the customer’s experience and deliver on the promises made in promotion … without spending a boatload of money. Terri Langhans shows you how, packing her 90-minute webcast with plenty of creative ideas, real-world examples, and tangible tools you can use right away to have greater impact, create better synergy, win buy-in, get better results, and still live to tell about it.
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Building Healthcare Relationships with Web 2.0 Tools
What can Web 2.0 do for you? During this popular webcast, Web 2.0 leaders from Catholic Health Initiatives, Sg2, and Witt/Kieffer share practical ways in which the newest generation of online tools can be used to engage employees, empower physicians, and win loyalty from customers. Learn about social networking sites, blogs, wikis, and more.
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Using Communications to Manage Customer Loyalty
Learn specific tips and tactics to make your organization stick in customers’ minds and keep them coming back. This comprehensive webcast, presented by Larry Margolis and Dan Miers of SPM Marketing & Communications, examines the ways in which strategic communications can be used to retain customer loyalty during the in-between times—the times when your customers are most vulnerable to the marketing advances of your competitors. Don't let your hospital be out of sight—out of mind.
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Transparency in Healthcare: Making It Happen
Lessons Learned from the 100 Top Hospitals®
Are you seeking new approaches to meeting the growing demand for more meaningful, honest communication from healthcare providers? Look no further. With these key lessons from the 100 Top Hospitals® study, you’ll learn about the wide variation in perception of public scorecards and what it reflects, the intricacy of communicating high performance to diverse audiences, the value of short memories, and much more.
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Creating a Patient Feedback System: Integrating the
Voice of the Customer in the Delivery of Services
Discover how Baptist Hospital, Inc., a 2003 Malcolm Baldrige National Quality Award recipient, created a systematic approach to learning from its customers by incorporating the Voice of the Customer into its service design, strategic planning, and communications. You'll find out how to effectively utilize feedback tools such as patient satisfaction surveys, HCAHPS patient experience survey data, nurse discharge phone calls, a service recovery database and more.
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Internet Update for Senior Healthcare Professionals
Today’s healthcare market finds a new breed of online consumer –– a consumer who is empowered by the rise of pervasive connectivity to the Internet. As a result, best-in-class Web strategies are essential. Internet Update for Senior Healthcare Professionals will equip you with an understanding of new relationship development strategies using interactive media on your website, a review of best-in-class examples, and an appreciation for the organizational culture that is the foundation for a successful transition into the new healthcare marketing world.
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Building a Stronger Brand: How Marketing Can Contribute to Your Organization's Performance
Creating a culture of loyalty and attracting new patients are at the heart of building strong brands, but the distinction between branding and marketing is often overlooked. Brand managers need to build a brand framework and use sound research principles to develop an efficient brand-strengthening strategy. Health systems can develop a strategic, evidence-based plan to integrate operational planning, public affairs outreach, marketing, and brand strategy for maximum impact.
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Best Practices for Healthcare Strategic Planning
Find out how to move your organization’s strategic planning to the next level. SHSMD and Health Strategies & Solutions, Inc., collaborated on a study of the state of the art in strategic planning in healthcare organizations. Best Practices for Healthcare Strategic Planning presents findings of the survey of 440 healthcare organizations showing current practices in healthcare strategic planning and profiles twelve healthcare organizations that exemplify advanced planning approaches. This presentation challenges all organizations to seize opportunities to improve their planning for increased organizational effectiveness.
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Herding Cats: The Art and Science of Effective Brand Orchestration
Building the Foundation: Discerning the Brand and Building Internal Buy-In
A pervasive myth exists about branding in healthcare — that those in the marketing department control the brand. The reality is that all stakeholders own and exert substantial control over the brand. They control the landscape in which the brand operates with influence from marketing professionals. The employees of the healthcare organization manifest the brand by virtue of their behavior and how well they meet the needs of customers and clients.Herding Cats: The Art and Science of Effective Brand Orchestration provides insight into how to understand internal brand perspectives and how to effectively orchestrate internal brand performance.
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Embracing the Buzz: New Media and Your Healthcare Marketing Plan
Marketers are abuzz about "New Media," with the term coming to represent just about any tool that is not print, TV, or outdoor. This CD,Embracing the Buzz: New Media and Your Healthcare Marketing Plan, contains an overview of New Media offerings, including video on the web, podcasts, word of mouth marketing, blogs, mobile phone marketing, and more. The information helps healthcare professionals appreciate the benefits — and challenges — of introducing New Media options within their organizations and equips them with information to begin planning for new media.
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Strategies for Strengthening Physician-Hospital Relations
Strategies for Strengthening Physician-Hospital Relations covers results of the study conducted and published by SHSMD and the healthcare division of Noblis. The most effective strategies being used by hospitals across the country to support and enhance physician-hospital relationships are explored and discussed.
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