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A recent survey of U.S. hospitals indicated that 60% are using customer relationship management (CRM) as part of their outreach efforts. Among those, 96% report they are using CRM to track outreach activities, but only 30% connect their CRM with their organizational referral data.

How do you know which outreach strategies are effective? Which activities produce the most desired results? Are you spending the right amount of time with the right providers?

Join SHSMD, in partnership with Software Solutions Group and Microsoft, for this complimentary webcast, and get an in-depth look at how Oncology Consultants, one of the largest community-based practices in Texas, made their CRM more than just a tool to track activities. By integrating their CRM with provider referral data, their CRM became the key to developing more profitable relationships.

Upon completing this webcast, you will be able to:

• Analyze your current methods of tracking outreach and business development activities
• Reassess your outreach activities based on insights on up-to-date referral data
• Identify the necessary tools to deploy strategic CRM
• Confidently approach IT and management to get the process started