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Currently, the healthcare marketing world is all "aTwitter" about social marketing. Ideas and theories abound across the healthcare community. During this webcast, Ryan Weckerly and Tom Jensen will share their experiences—from the good to the bad and ugly—with a unique case study that focuses on:

• Getting everyone on board—from IT to the Board of Directors
• Where to begin—so many social media tools, so little time
• Integrating messaging—how social media marketing integrates with mass media
• Dos and don'ts—learn from our mistakes
• If you build it, they will come

Upon completion of this course, participants will:

• Have a strong foundation from which to launch their own organization’s social media marketing initiative
• Have a solid argument to persuade their superiors to add social media to the marketing mix
• Be able to cite lessons learned and pitfalls to avoid from the experience of a healthcare provider that is recognized as a pacesetter in using healthcare social media