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Today’s successful marketers know when to toe the line with traditional methods and when to defy tradition with more innovative tactics … and how to create a winning combination of the two. Although sporadically used in healthcare, nontraditional tactics used in other industries can be appropriated and effectively applied within healthcare to increase awareness, interest, and ultimately volumes. 

Upon completion of this course, participants will be able to:

• Identify nontraditional advertising methods
• Incorporate nontraditional advertising into their overall marketing plan
• Implement advertising that is relevant to consumers and supportive of their brands and maximizes budget dollars

The presenters will share resources that support nontraditional advertising tactics, case studies illustrating successful nontraditional advertising from various industries, and techniques for real-time performance evaluation.