Learn new skills and add to the knowledge base you need to succeed. No matter what stage you are at in your career, you know that learning is a lifetime opportunity and commitment. SHSMD offers you a variety of benefits to assist you in developing the broadest strategic outlook or honing the most specific skill set.
EDUCATION
Annual Conference *
SHSMD’s biggest event of the year, Connections 2012, is headed to Philadelphia September 19-22, where hundreds of healthcare leaders will enjoy three days of education and networking. Attendees will leave the conference equipped with a wealth of strategies, tactics, and solutions to take back to their organizations and implement right away. Early-bird registration rates are available through July. Regardless of when they register, SHSMD members receive a significant discount off the regular registration fee.
SHSMD.org > Annual Conference
SHSMD U Online Courses *
SHSMD U Online Courses provide convenient professional development opportunities for those in the fields of healthcare marketing, strategic planning, communications, and public relations. Content is developed by expert faculty members who facilitate learning through online discussion and interaction with participants. Courses are two weeks in length and are available at a discount to SHSMD members.
SHSMD.org > SHSMD U > Online Courses
SHSMD U Webcasts
Designed for all levels of professionals in healthcare marketing, strategic planning, communications, and public relations, SHSMD U Webcasts are offered throughout the year. Participants hear the presenters by phone and simultaneously view the presentations online. Each webcast runs approximately 75 minutes (60 minutes of presentation and 15 minutes of Q&A), and registration is free for SHSMD members.
SHSMD.org > SHSMD U > Webcasts
INDUSTRY NEWS & INFORMATION
e-Connect, weekly electronic newsletter
SHSMD’s acclaimed weekly electronic news digest, e-Connect, brings you the latest healthcare trends, tools, resources and perspective from reputable sources—all tailored to the diverse but specific interests of SHSMD members.
SHSMD.org > Resources > Newsletters > e-Connect
Inside SHSMD, monthly SHSMD-specific electronic newsletter
This monthly e-newsletter keeps members informed on all of the events and activities SHSMD offers. Inside SHSMD also highlights new SHSMD members and members who have received promotions or changed jobs.
SHSMD.org > Resources > Newsletters > Inside SHSMD
Spectrum, bimonthly newsletter
Benefit from thought-provoking articles and perspectives on key issues affecting healthcare strategy professionals. You’ll look forward to reading our bimonthly members-only newsletter, Spectrum. Written by members and other notable healthcare experts, this publication offers case studies, book reviews, and insights into the latest tools and techniques that can help you accomplish more in less time.
SHSMD.org > Resources > Newsletters > Spectrum
AHA News Now, AHA’s daily digest
AHA News Now keeps you up to date on the latest healthcare information and provides special news alerts and member advisories as breaking events occur. Society members can elect to receive AHA News Now, the healthcare field’s daily news report for healthcare executives, delivered via e-mail every business day.
AHA.org > News Center > Publications > AHA News Now > Subscribe Now
INFORMATION-SHARING & NETWORKING
SHSMD Membership Directory
SHSMD’s exclusive online membership directory provides instant access to SHSMD’s 4,000 members, facilitating a direct communications link to a vibrant network. A great tool for networking, you can search by last name, state, or organization name.
SHSMD.org > Resources > Membership Directory
Special Interest Group (SIG) listservs
The Special Interest Groups (SIGs) are designed to improve communication among like-minded members, offer a forum for exchanging ideas, and allow members to benefit from the experience, knowledge, and wisdom of SHSMD peers. As a member of one (or more) of the SHSMD SIGs—Marketing, Planning, Physician Strategies, and PR/Communications—you have the opportunity to post questions or share your knowledge by answering the questions of other members.
SHSMD.org > Resources > SIG Listservs
Society involvement
SHSMD encourages all members to participate fully in SHSMD activities and governance. Opportunities include contributing to Spectrum, participating at round tables during the annual conference, and serving on SHSMD committees and task forces. Committees and task forces are formed in the fall and begin their work in January.
SHSMD.org > About Us > Governance > Leadership Directory
CAREER & STAFF DEVELOPMENT
CareerLink, weekly job opportunity electronic listings
CareerLink offers a wealth of information on available positions in all areas of healthcare marketing, strategic physician relations, planning, public relations, communications, and business development. It also provides members an opportunity to post “position-wanted” listings at no charge.
SHSMD.org > Resources > Newsletters > CareerLink
Job description templates
Available for download, SHSMD’s job description templates were developed to assist members with the often daunting task of developing job descriptions. Review the sample descriptions and select the ones that most closely resemble the job responsibilities and candidate qualifications you need for the position, then adapt these sample job descriptions to meet your needs.
SHSMD.org > Resources > Job Descriptions
Salary Compensation and Work Satisfaction Study
This exclusive benchmarking report provides an in-depth analysis on salary, compensation, and work satisfaction for communications, marketing, and planning professionals. Based on a survey of SHSMD members, the report provides data by region, function, and title level.
SHSMD.org > Resources > Salary Study
TOOLS & RESOURCES
Community Health Assessment Toolkit
The Association for Community Health Improvement (ACHI) Community Health Assessment Toolkit is a guide for planning, leading, and using community health assessments to better understand—and ultimately improve—the health of communities. Available free to SHSMD members, it provides insight to the assessment process drawn from experienced professionals and a variety of proven tools.
SHSMD.org > Resources > Community Health Assessment Toolkit
Internet Yellow Pages
Search the Internet Yellow Pages, SHSMD’s provider network, for everything from custom publishers to ad agencies to patient satisfaction survey assistance and strategic consultants. You can search for companies by name, by state, or by subspecialty in any one of nine major specialty areas. To find a company, simply select an option and click on the search icon for that option.
SHSMD.org > Resources > Internet Yellow Pages
SHSMD Resource Center
The SHSMD Resource Center offers articles, presentations, and other helpful tools to assist you in your daily work. Organized by topic (such as advertising and core competencies) and date published, the SHSMD Resource Center houses the knowledge of SHSMD and its members.
SHSMD.org > Resources > Resource Center
AHA Resource Center *
The services and products of the AHA Resource Center are designed to assist you in accessing timely, high-quality health services information quickly and easily. The AHA Resource Center is a vital tool for health care leaders and others who need to keep well-informed to meet the challenges of today and tomorrow. As a SHSMD member, you can provide this valuable research tool to your hospital at a discounted price.
AHA.org > Resource Center
PUBLICATIONS
Calendar of Health Observances & Recognition Days
SHSMD's health days calendar is a unique online publication that details 275 health-related events and activities of national significance. Find creative community health promotion ideas, develop wellness programs, or build special event ideas and themes from this invaluable SHSMD resource.
SHSMD.org > Resources > Health Days Calendar
Emerging Media Handbook
Spearheaded by SHSMD's Emerging Media Task Force, the Emerging Media Handbook includes essays and tips from handpicked experts and practitioners on the cutting edge of social media in their organizations. Results from SHSMD’s 2010 survey on emerging media trends are also included, providing insight into the social media initiatives and staff time allocations at other organizations.
SHSMD.org > Resources > Emerging Media Handbook
Futurescan
The Society’s annual environmental assessment helps you make sense out of the complex multifaceted healthcare environment and identify the trends that will impact your professional decision-making. Members receive one free copy per membership year.
Additional publications *
SHSMD offers numerous publications to help you stay on the cutting edge of the profession. And as a SHSMD member, you get preferred pricing on many of these publications. Look for the ‘member price’ to see your savings.
SHSMD.org > SHSMD Store > Products & Publications
* Requires an additional fee; members receive discounted pricing.
