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Downloadable resources
Please visit SHSMD’s online Resource Center for downloadable resources, including past Annual Conference presentation handouts and Spectrum articles. Topic areas include:

Academic Medical Centers Advertising Best Practices/Emerging Issues Business Development Core Competencies Communications/Public Relations Emerging Media Facility Planning

Government Relations/Public Affairs Hospital Performance Leadership Development Marketing Physician/Employee Relations Professional Development Small & Rural Hospitals Strategic Planning

Member-to-member information sharing
To pose a question, request a resource, or tune in to ongoing conversations of your fellow SHSMD members, sign up for one (or more) of our Special Interest Group (SIG) listservs. SIG topics include:

• Marketing
• Physician Strategies
• Public Relations/Communications
• Strategic Planning