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Take the demographic survey.
Ask a question. Demographic information was volunteered by SHSMD members via the Member Demographic Survey in 2008. Not all members completed all sections of the survey. The statistics above are not comprehensive and should not be presented as such. This is purely informational data, and was not scientifically collected. Please direct all questions regarding the above information to Alyse Kittner, SHSMD Membership Marketing Manager, at akittner@aha.org.
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Who are SHSMD Members?
With more than 4,500 members, SHSMD has a diverse membership, with diverse backgrounds. However, trends and norms can be made. Below is a summary of SHSMD membership demographics. The majority of SHSMD members surveyed, 69 percent, work in a Hospital or Health System organization.
Vice President and Department Director were the two most common titles among SHSMD members surveyed. The ‘Other’ category represents write in answers such as: Analyst, Assistant Vice President, Chief Communications Officer, Chief Operations Officer, System Director, and others.
When SHSMD Members identified their primary job category, 38 percent identified marketing. 21 percent identified Planning and 20% identified Public Relations/Communications as their primary job category. The ‘Other’ category represents write in answers such as: All of the above, administration, business development, operations, research, and others.
7 percent of SHSMD members work in national organizations. The most common facility location is in an urban area.
More than half of SHSMD members surveyed have earned their master’s degree.
86 percent of SHSMD members surveyed have been in the healthcare field for at least six years. 20+ years in healthcare was the most common response; 35 percent of respondents fit into this range. In 2005 the most common response was 11-20 years in healthcare.
70% of SHSMD members are female and 30% are male.
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