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Whether your department already has dedicated social media staff or you’re still wondering what the fuss is all about, your job just got a little easier. SHSMD’s Emerging Media Handbook tells you everything you need to know to get started with social media in your organization or take your current initiatives to the next level.

Spearheaded by the Society’s Emerging Media Task Force, the handbook includes essays from handpicked experts and practitioners who are on the cutting edge of social media in their organizations:

• Ben Dillon on the types of social media available, with tips on when and how to use each one effectively
  
  
• Brian Bierbaum on how to get C-suite buy-in for your social media initiative
  
  
• Jamey Shiels on a four-step process for implementing a strategic approach to social media in your organization
  
  
• Marcus Gordon on trends in social media marketing, with emphasis on mobile marketing
  
  

Also featured are findings of a 2010 SHSMD member survey on emerging media trends and tools.