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Order Information
Unless otherwise noted, SHSMD publications can be purchased online, by mail/fax, or by phone (800.242.2626).
If you have questions about an order, please e-mail AHA-orders@pbd.com or call 800.242.2626 for assistance by an AHA Services, Inc. representative.
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Products and Publications
Looking for a book on developing marketing plans? Need a jump start on your strategic plan? Is your organization ready to partner with physicians? We have the books and tools you need! Browse through SHSMD’s products and publications and find the resources necessary to get the job done.
Featured Products
Benchmarking and Best Practices
Communications and Public Relations
Marketing
Physician Strategies
Strategy and Planning
Featured Products
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2012 Calendar of Health Observances & Recognition Days All new for 2012!
A must-have for anyone who organizes health fairs, community outreach programs, or employee recognition events, the calendar features dates, descriptions, and contact information for 279 health-related events. SHSMD members can download a complimentary electronic copy of this publication www.shsmd.org/calendar.
AHA item number 166872
Member: $35
Nonmember: $35
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Physician Relations Programs in Hospitals 2010: A SHSMD Benchmarking Study
Based on a 2010 survey of more than three hundred strategy professionals working in healthcare settings across the country, this timely report provides highly sought-after answers to members’ questions about physician relations program budgets, staff salaries, FTEs, top program priorities, performance tracking, short- and long-term challenges, and much more.
AHA item number P136000
Member: $45
Nonmember: $65
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Futurescan 2012: Healthcare Trends and Implications 2012–2017
This highly respected annual guide to healthcare trends will help you plan for the future. Written by an expert panel, Futurescan 2012 highlights eight key trends affecting the nation’s healthcare organizations. Each chapter identifies the implications of the trend and helps providers prepare for them. In this era of constant change, every healthcare leader can benefit from reading Futurescan.
AHA item number 127128
Single copy
Member: $45
Nonmember: $45
AHA item number 127129
Package of 15 copies
Member: $395
Nonmember: $395
* SHSMD members as of December 2011 were mailed a complimentary copy of Futurescan 2012 in January 2012. Those who joined SHSMD in 2012 will receive a complimentary copy of Futurescan 2013 in January 2013.
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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Benchmarking and Best Practices
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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Physician Relations Programs in Hospitals 2010: A SHSMD Benchmarking Study
Based on a 2010 survey of more than three hundred strategy professionals working in healthcare settings across the country, this timely report provides highly sought-after answers to members’ questions about physician relations program budgets, staff salaries, FTEs, top program priorities, performance tracking, short- and long-term challenges, and much more.
AHA item number P136000
Member: $45
Nonmember: $65
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Raising the Bar: Best Practices for Healthcare Strategic Planning
Find out how your organization’s strategic planning stacks up against the best in this exclusive benchmarking report from SHSMD. Raising the Bar presents findings of a survey of 440 healthcare organizations to determine current practices in healthcare strategic planning, then profiles 12 healthcare organizations that exemplify advanced planning approaches.
AHA item number 136601
Member: $50
Nonmember: $60
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Results-Oriented Strategic Planning
This book takes you through the strategic planning process step by step with all the how-to information and tools and templates you need to make planning work, whether you are an experienced planner or a newbie.
AHA item number 136420
Member: $45
Nonmember: $55
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Communications and Public Relations
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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2012 Calendar of Health Observances & Recognition Days All new for 2012!
A must-have for anyone who organizes health fairs, community outreach programs, or employee recognition events, the calendar features dates, descriptions, and contact information for 279 health-related events. SHSMD members can download a complimentary electronic copy of this publication www.shsmd.org/calendar.
AHA item number 166872
Member: $35
Nonmember: $35
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Guidelines for Releasing Information on the Condition of Patients
Expanded and updated in 2003 to be consistent with the HIPAA privacy regulations, these guidelines will help you create or update policies and procedures for disseminating information about the condition of patients. This concise and handy pocket reference will be helpful to anyone who might interact with the media on patient-related issues.
AHA item number 166852
Member: $28 (package of 10 booklets)
Nonmember: $42 (package of 10 booklets)
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Marketing
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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Healthcare Marketing Plans That Work
This hands-on workbook offers a wealth of practical "how-to" information that will help you create a successful marketing plan, whatever the size or degree of complexity of your organization. Learn how to perform a market audit, use market audit results to determine a market position and formulate market strategies, develop quantifiable marketing objectives and create a marketing plan. A combination of practical and strategic advice, this book features worksheets and examples to illustrate the process step-by-step while the concise narrative helps marketers sort through the strategic factors that are unique to their organization.
AHA item number 136414
Member: $35
Nonmember: $50
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A Marketer's Guide to Measuring ROI: Tools to Track the Returns from Healthcare Marketing Efforts
Your campaign’s on the market. Your marketing budget is spent. Your CEO wants results. How do you make your numbers measure up? A Marketer's Guide to Measuring ROI walks you through the steps you must take to accurately and rigorously measure the ROI of your hospital marketing programs. It covers what you need to know about measuring ROI, what it takes to obtain that information, and what can go wrong. Published by HealthLeaders Media.
* Go to www.shsmd.org/hcpro
for complete details and to order.
Member: $99
Nonmember: $99
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Physician Strategies
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Creating Sustainable Physician-Hospital Strategies
Collaboration between hospitals and physicians is key to their financial and competitive success. This book by Jay Warden, senior vice president of Kaufman, Hall & Associates, Inc., provides a concise, straightforward approach for developing win-win relationships with physicians. Applicable to all healthcare organizations, the book describes how to determine the best physician-engagement strategy for your organization. It also provides advice for integrating physician strategy into the organization’s overall capital, strategic, and financial plans.
* Call 312.422.3888 to order while supplies last.
Member: $44
Nonmember: $44
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Physician Relations Programs in Hospitals 2010: A SHSMD Benchmarking Study
Based on a 2010 survey of more than three hundred strategy professionals working in healthcare settings across the country, this timely report provides highly sought-after answers to members’ questions about physician relations program budgets, staff salaries, FTEs, top program priorities, performance tracking, short- and long-term challenges, and much more.
AHA item number P136000
Member: $45
Nonmember: $65
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Strategy and Planning
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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2012 Calendar of Health Observances & Recognition Days All new for 2012!
A must-have for anyone who organizes health fairs, community outreach programs, or employee recognition events, the calendar features dates, descriptions, and contact information for 279 health-related events. SHSMD members can download a complimentary electronic copy of this publication www.shsmd.org/calendar.
AHA item number 166872
Member: $35
Nonmember: $35
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Futurescan 2012: Healthcare Trends and Implications 2012–2017
This highly respected annual guide to healthcare trends will help you plan for the future. Written by an expert panel, Futurescan 2012 highlights eight key trends affecting the nation’s healthcare organizations. Each chapter identifies the implications of the trend and helps providers prepare for them. In this era of constant change, every healthcare leader can benefit from reading Futurescan.
AHA item number 127128
Single copy
Member: $45
Nonmember: $45
AHA item number 127129
Package of 15 copies
Member: $395
Nonmember: $395
* SHSMD members as of December 2011 were mailed a complimentary copy of Futurescan 2012 in January 2012. Those who joined SHSMD in 2012 will receive a complimentary copy of Futurescan 2013 in January 2013.
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Raising the Bar: Best Practices for Healthcare Strategic Planning
Find out how your organization’s strategic planning stacks up against the best in this exclusive benchmarking report from SHSMD. Raising the Bar presents findings of a survey of 440 healthcare organizations to determine current practices in healthcare strategic planning, then profiles 12 healthcare organizations that exemplify advanced planning approaches.
AHA item number 136601
Member: $50
Nonmember: $60
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Results-Oriented Strategic Planning
This book takes you through the strategic planning process step by step with all the how-to information and tools and templates you need to make planning work, whether you are an experienced planner or a newbie.
AHA item number 136420
Member: $45
Nonmember: $55
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