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Order Information
Unless otherwise noted, SHSMD publications can be purchased online, by mail/fax, or by phone (800.242.2626).
If you have questions about an order, please e-mail AHA-orders@pbd.com or call 800.242.2626 for assistance by an AHA Services, Inc. representative.
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Products and Publications
Looking for a book on developing marketing plans? Need a jump start on your strategic plan? Is your organization ready to partner with physicians? We have the books and tools you need! Browse through SHSMD’s products and publications and find the resources necessary to get the job done.
Featured Products
Benchmarking and Best Practices
Communications and Public Relations
Marketing
Physician Strategies
Professional Development
Strategy and Planning
Featured Products
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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Physician Strategies Evaluation Tool
From SHSMD and Kaufman, Hall & Associates, Inc., the Physician Strategies Evaluation Tool is an innovative online diagnostic instrument that allows you to assess your organization’s readiness to enter into partnerships with physicians. Through a comprehensive assessment of 11 dimensions of your organization’s culture and a custom report based on your input, you’ll gain insight into your organization’s strengths and weaknesses as a potential physician partner.
* Go to www.shsmd.org/physicianstrategies
for complete details and to order.
Member: $250
Nonmember: $350 |
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Preorder the 2011 Calendar today!
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2010 Calendar of Health Observances & Recognition Days All new for 2010!
This resource is essential for anyone who organizes school programs, health fairs, community outreach programs, and employee recognition events. The calendar features dates, descriptions, and contact information of 275 health-related days, weeks, and months. SHSMD members receive a complimentary electronic copy of this publication (download at www.shsmd.org/calendar).
AHA item number 166870
Member: $30
Nonmember: $30
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* SHSMD members as of January 2010 were mailed a complimentary copy of Futurescan 2010 in January. Those who joined SHSMD after January 2010 will receive a complimentary copy of Futurescan 2011 next January.
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Futurescan 2010: Healthcare Trends and Implications 2010–2015 All new for 2010!
The all-new 2010 edition of this popular guide to healthcare trends features thought-provoking essays by opinion leaders on the external forces—including the impact of the uncertain economy on hospitals, new approaches to paying providers, and the importance of hospital-physician integration—that are changing the way you lead and manage your organization.
Single copy AHA item number 127124;
Package of 15 copies AHA item number 127125
Single copy
Member: $45
Nonmember: $45
Package of 15 copies
Member: $395
Nonmember: $395
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Creating Sustainable Physician-Hospital Strategies
Collaboration between hospitals and physicians is key to their financial and competitive success. This book by Jay Warden, senior vice president of Kaufman, Hall & Associates, Inc., provides a concise, straightforward approach for developing win-win relationships with physicians. Applicable to all healthcare organizations, the book describes how to determine the best physician-engagement strategy for your organization. It also provides advice for integrating physician strategy into the organization’s overall capital, strategic, and financial plans.
* Call 312.422.3888 to order while supplies last.
Member: $44
Nonmember: $44
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Benchmarking and Best Practices
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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Raising the Bar: Best Practices for Healthcare Strategic Planning
Alan M. Zuckerman
Find out how your organization’s strategic planning stacks up against the best in this exclusive benchmarking report from SHSMD. Raising the Bar presents findings of a survey of 440 healthcare organizations to determine current practices in healthcare strategic planning, then profiles 12 healthcare organizations that exemplify advanced planning approaches.
AHA item number 136601
Member: $50
Nonmember: $60
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Results-Oriented Strategic Planning
Ellen F. Goldman
The author, an experienced strategy consultant, shares best practices that have been used successfully by dozens of hospitals and health systems throughout the country. This book contains the tools and templates you need to make planning work.
AHA item number 136420
Member: $45
Nonmember: $55
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Strategies for Strengthening Physician-Hospital Alignment: A National Study
Robert A. McGowan and Amy S. MacNulty
This exclusive SHSMD benchmarking report summarizes the findings of a national study on physician-hospital alignment strategies conducted by the Healthcare Division of Noblis. The survey identified more than 60 strategies that hospitals are using to strengthen physician-hospital relationships and asked respondents to rate their effectiveness.
AHA item number 136600
Member: $50
Nonmember: $60
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Communications and Public Relations
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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Preorder the 2011 Calendar today!
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2010 Calendar of Health Observances & Recognition Days All new for 2010!
This resource is essential for anyone who organizes school programs, health fairs, community outreach programs, and employee recognition events. The calendar features dates, descriptions, and contact information of 275 health-related days, weeks, and months. SHSMD members receive a complimentary electronic copy of this publication (download at www.shsmd.org/calendar).
AHA item number 166870
Member: $30
Nonmember: $30
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From the Ground Up: The Role of Marketing and Public Relations in Designing a New Healthcare Facility
Lorry Crawford Hauser and Ann Canter Nickels
Takes readers step by step through the process of developing a new facility—from shaping the services and the building itself, to conducting market research and ensuring that the facility delivers on the organization’s brand promise, to shaping public opinion through marketing communications and opening events.
AHA item number 136426
Member: $45
Nonmember: $55
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Guidelines for Releasing Information on the Condition of Patients
Expanded and updated in 2003 to be consistent with the HIPAA privacy regulations, these guidelines will help you create or update policies and procedures for disseminating information about the condition of patients. This concise and handy pocket reference will be helpful to anyone who might interact with the media on patient-related issues.
AHA item number 166852
Member: $28 (package of 10 booklets)
Nonmember: $42 (package of 10 booklets)
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Managing Word of Mouth for Leadership Success: Connecting Healthcare Strategy and Reputation
Michael E. Cafferky
Researchers have found that reputation is the top indicator of quality of hospital care. This book will help you understand and employ word of mouth to achieve leadership success. It includes practical strategies for building and spreading positive word of mouth, as well as approaches for managing the negative influence of gossip and rumor. Published by Health Administration Press.
AHA item number 136430
Member: $64
Nonmember: $64
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Marketing
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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From the Ground Up: The Role of Marketing and Public Relations in Designing a New Healthcare Facility
Lorry Crawford Hauser and Ann Canter Nickels
Takes readers step by step through the process of developing a new facility—from shaping the services and the building itself, to conducting market research and ensuring that the facility delivers on the organization’s brand promise, to shaping public opinion through marketing communications and opening events.
AHA item number 136426
Member: $45
Nonmember: $55
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Healthcare Marketing Plans That Work
David Marlowe
This hands-on workbook offers a wealth of practical "how-to" information that will help you create a successful marketing plan, whatever the size or degree of complexity of your organization. Learn how to perform a market audit, use market audit results to determine a market position and formulate market strategies, develop quantifiable marketing objectives and create a marketing plan. A combination of practical and strategic advice, this book features worksheets and examples to illustrate the process step-by-step while the concise narrative helps marketers sort through the strategic factors that are unique to their organization.
AHA item number 136414
Member: $35
Nonmember: $50
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Impact Marketing: Optimizing Value and Return on Investment
The Strategy Group
Presents both the theory of impact marketing and a “how-to” model for applying it. An essential guide for healthcare marketing professionals who want to achieve and demonstrate optimal results from their marketing initiatives.
AHA item number 136427
Member: $50
Nonmember: $60
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A Marketer's Guide to Measuring ROI: Tools to Track the Returns from Healthcare Marketing Efforts
David Marlowe
Your campaign’s on the market. Your marketing budget is spent. Your CEO wants results. How do you make your numbers measure up? A Marketer's Guide to Measuring ROI walks you through the steps you must take to accurately and rigorously measure the ROI of your hospital marketing programs. It covers what you need to know about measuring ROI, what it takes to obtain that information, and what can go wrong. Published by HealthLeaders Media.
* Go to www.shsmd.org/hcpro
for complete details and to order.
Member: $129
Nonmember: $129
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Marketing Health Services
Richard K. Thomas, Ph.D.
This practical text covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort. Readers will gain a sound grounding in basic marketing concepts, practical tips on devising a marketing strategy and managing its progress, and case studies illustrating various marketing techniques. Published by Health Administration Press.
AHA item number 136559
Member: $105
Nonmember: $105
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Physician Strategies
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Creating Sustainable Physician-Hospital Strategies
Collaboration between hospitals and physicians is key to their financial and competitive success. This book by Jay Warden, senior vice president of Kaufman, Hall & Associates, Inc., provides a concise, straightforward approach for developing win-win relationships with physicians. Applicable to all healthcare organizations, the book describes how to determine the best physician-engagement strategy for your organization. It also provides advice for integrating physician strategy into the organization’s overall capital, strategic, and financial plans.
* Call 312.422.3888 to order while supplies last.
Member: $44
Nonmember: $44
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|
Physician Strategies Evaluation Tool
From SHSMD and Kaufman, Hall & Associates, Inc., the Physician Strategies Evaluation Tool is an innovative online diagnostic instrument that allows you to assess your organization’s readiness to enter into partnerships with physicians. Through a comprehensive assessment of 11 dimensions of your organization’s culture and a custom report based on your input, you’ll gain insight into your organization’s strengths and weaknesses as a potential physician partner.
* Go to www.shsmd.org/physicianstrategies
for complete details and to order.
Member: $250
Nonmember: $350 |
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|
Strategies for Strengthening Physician-Hospital Alignment: A National Study
Robert A. McGowan and Amy S. MacNulty
This exclusive SHSMD benchmarking report summarizes the findings of a national study on physician-hospital alignment strategies conducted by the Healthcare Division of Noblis. The survey identified more than 60 strategies that hospitals are using to strengthen physician-hospital relationships and asked respondents to rate their effectiveness.
AHA item number 136600
Member: $50
Nonmember: $60
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Professional Development
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A Career Transition Guide for Healthcare Executives
The complete guide to finding the perfect job, tailored specifically to the needs and interests of healthcare managers. Topics covered include career assessment and planning, resume development, networking, conducting job search research, Internet job hunting, cover letters, interviewing, and evaluating and negotiating offers. Developed by Oak Brook, Illinois–based First Transitions, Inc.
AHA item number 088708
Member: $50
Nonmember: $60
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Leadership for Great Customer Service: Satisfied Patients, Satisfied Employees
Thom A. Mayer, M.D., and Robert J. Cates, M.D.
Your organization can have a top-notch customer service plan fully supported by management, but if the bedside staff does not embrace the approach, it may as well not exist. The authors of this unique book contend that the best way to get buy-in from provider staff is to show them how customer service can make their difficult job of clinical care easier. Written by practicing physicians, this book includes expert strategies and advice about connecting with your staff on their level. Published by Health Administration Press.
AHA item number 136429
Member: $64
Nonmember: $64
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Strategy and Planning
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By the Numbers: Benchmarking Study on Healthcare Marketing, Communications, and Strategic Planning (3rd edition)
Based on a 2009 study of more than 190 hospitals and health systems throughout the country, this exclusive benchmarking report answers the most common questions members ask SHSMD about marketing, communications, advertising, and strategic planning budgets, staffing levels, and organizational structures.
AHA item number 136433
Member: $85
Nonmember: $105
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Preorder the 2011 Calendar today!
|
2010 Calendar of Health Observances & Recognition Days All new for 2010!
This resource is essential for anyone who organizes school programs, health fairs, community outreach programs, and employee recognition events. The calendar features dates, descriptions, and contact information of 275 health-related days, weeks, and months. SHSMD members receive a complimentary electronic copy of this publication (download at www.shsmd.org/calendar).
AHA item number 166870
Member: $30
Nonmember: $30
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Consumer-Directed Healthcare and Its Implications for Providers
Robert S. Bonney, J.D.
This book explains what consumer-directed products are entering the market, how to position your organization to respond to these models, and what strategies to use during negotiations with insurers. A payer contract checklist is included to help you evaluate contracts. Published by Health Administration Press.
AHA item number 136558
Member: $44
Nonmember: $44
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* SHSMD members as of January 2010 were mailed a complimentary copy of Futurescan 2010 in January. Those who joined SHSMD after January 2010 will receive a complimentary copy of Futurescan 2011 next January.
|
Futurescan 2010: Healthcare Trends and Implications 2010–2015 All new for 2010!
The all-new 2010 edition of this popular guide to healthcare trends features thought-provoking essays by opinion leaders on the external forces—including the impact of the uncertain economy on hospitals, new approaches to paying providers, and the importance of hospital-physician integration—that are changing the way you lead and manage your organization.
Single copy AHA item number 127124;
Package of 15 copies AHA item number 127125
Single copy
Member: $45
Nonmember: $45
Package of 15 copies
Member: $395
Nonmember: $395
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Healthcare Strategy: In Pursuit of Competitive Advantage
Roice D. Luke, Ph.D., Stephen L. Walston, Ph.D., and Patrick Michael Plummer
With a focus on the five P’s of competitive advantage—power, position, pace, potential, performance—this book selectively applies and adapts the concepts and methods of strategy analysis to the unique constraints and realities of the healthcare field. An accompanying web-based study system, Strategy Resources, will give readers access to StratCenter, an extensive database of U.S. healthcare organizations and markets. Published by Health Administration Press.
AHA item number 136423
Member: $81
Nonmember: $81
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Healthcare Strategic Planning, 2nd Edition
Alan M. Zuckerman
Provides readers with practical guidance to address near-term pressures and achieve long-term goals. This new edition provides new or expanded information about the roles of the CEO and the facilitator in strategic planning; the data needed for creating an environmental assessment; developing mission, vision, strategy, and values statements; defining the critical strategic issues; and communicating and rolling out the plan’s findings and recommendations. Published by Health Administration Press.
AHA item number 136902
Member: $78
Nonmember: $78
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Managing Word of Mouth for Leadership Success: Connecting Healthcare Strategy and Reputation
Michael E. Cafferky
Researchers have found that reputation is the top indicator of quality of hospital care. This book will help you understand and employ word of mouth to achieve leadership success. It includes practical strategies for building and spreading positive word of mouth, as well as approaches for managing the negative influence of gossip and rumor. Published by Health Administration Press.
AHA item number 136430
Member: $64
Nonmember: $64
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Raising the Bar: Best Practices for Healthcare Strategic Planning
Alan M. Zuckerman
Find out how your organization’s strategic planning stacks up against the best in this exclusive benchmarking report from SHSMD. Raising the Bar presents findings of a survey of 440 healthcare organizations to determine current practices in healthcare strategic planning, then profiles 12 healthcare organizations that exemplify advanced planning approaches.
AHA item number 136601
Member: $50
Nonmember: $60
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Reinventing Centers of Excellence: Strategies for Saving and Strengthening Specialty Services
Philip L. Ronning
How can hospitals avoid losing cardiac and other specialty services to freestanding specialty providers? This report by a noted strategy consultant offers a conceptual and analytical framework for rethinking specialty services and for leveraging the center-of-excellence strategy.
AHA item number 136421
Member: $45
Nonmember: $55
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Results-Oriented Strategic Planning
Ellen F. Goldman
The author, an experienced strategy consultant, shares best practices that have been used successfully by dozens of hospitals and health systems throughout the country. This book contains the tools and templates you need to make planning work.
AHA item number 136420
Member: $45
Nonmember: $55
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