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Marketing Your Marketing and Public Relations Effort
Session Number F13 Session Level I Download Executive Summary Outline Dan Dunlop As healthcare marketers, it is important to convey our value to others within the organization. Beyond ROI, it is beneficial to communicate with internal stakeholders about the actions we're taking to market the institution. Whether your area is public relations, advertising, or direct marketing, there are many ways to make your work higher profile with these audiences. These internal communication efforts improve the impact of your marketing by creating informed brand ambassadors, leading to a greater understanding of the importance of the marketing and public relations functions.
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