|
|||||||||||||||||||||||||||||||||||||||||||||||
|
What Has the Potential to be More Damaging to Your Health System than a Labor Strike? Two Strikes in One Year
Session Number T14 Session Level B-I Louise Dixon Candace Elkins Hollie Harris-Phillips Hear the story of how Appalachian Regional Healthcare negotiated two union contracts, expiring only months apart. Discover how the organization aligned its communication processes and implemented effective crisis communications and community relations campaigns during both labor strikes. From violence on the picket line, intervention by two governors, strategic pressure from outsider unions, and resolutions passed by county elected officials in support of the unions, the events reported by the media created a whirlwind, formed through the faces and voices of striking healthcare workers and hospital management.
|