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Creating a Culture of Excellence: A Call to Action
Session Number T19 Session Level I-A Tom Panion Virginia Rose Whether you define the "customer" as the patient, physician, or employee, one thing is certain: culture counts. A culture of service and operational excellence can result in increased patient, employee, and physician satisfaction; enhanced loyalty; low attrition; and improved outcomes. Learn the marketer's role in creating a culture of excellence, one that engages the customer.
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