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Encouraging Employees to Deliver the Brand Promise
Session Number T4 Session Level I Download Executive Summary Outline Amy Davis Nancy Jensen Although Mayo Clinic is one of the most powerful healthcare brands in the United States, Mayo’s brand has not been built by brand managers, marketing professionals, or advertising. Instead, Mayo’s brand is built every day by each interaction a Mayo staff member has with a patient and each patient experience story. Learn how Mayo Clinic has developed a corporate culture that encourages employees at all levels to deliver the brand promise. Explore specific internal branding strategies, ranging from storytelling to new employee orientation to organizational celebrations.
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