The Web’s Role in Crisis Communications: How Mercy Medical Center Dealt with Historic Flooding

Session Number F14  Session Level I

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Ben Dillon
Vice President, eHealth Evangelist
Geonetric Inc.
Cedar Rapids, IA

Melissa Erbes
Marketing Specialist
Mercy Medical Center
Cedar Rapids, IA

You never know when the unexpected may happen to your hospital. Mercy Medical Center, a 362-bed system in Iowa, never expected to be in the middle of a historic flood. As the waters rose and threatened access to the building, Mercy found itself facing a very real crisis. Join us for lessons learned as Mercy used every channel available, including its website, to communicate with patients, families, and the community as the crisis unfolded.

 

 
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