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Dalal Haldeman
Vice President, Marketing and Communications
Johns Hopkins Medicine
Baltimore, MD

Katherine Smith
Director, Market Development
Johns Hopkins Medicine
Baltimore, MD

Gain insights into strategic thinking for maintaining a competitive edge in patient care, research, and education. As a result of the economic downturn, many organizations may experience a slowdown in accounts receivable, more difficulty in raising money, a decrease in elective procedures, and an increase in payer scrutiny of charges. Investigate the new models of healthcare delivery and financing, and learn why new and improved measurements and tracking systems are needed.