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Karen Corrigan
President
The Strategy Group
Norfolk, VA

Joel English
Executive Vice President
BVK
Milwaukee, WI

Rob Klein
Principal
Klein & Partners
Hinsdale, IL

Brand leadership has never been more important—or more challenging—for hospitals and health systems seeking to create competitive advantage. Address head-on how operational, business, and marketing misalignment undermines brand performance and, conversely, how alignment creates a powerful, differentiated, brand-driven culture that delivers the brand instead of just promoting it. Take a comprehensive look at branding as an essential business strategy, and discover ways to build high-performing brands, drive revenue growth, and increase customer loyalty.