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Deborah Jurgeleit
Managing Partner, Director of Strategic and Account Planning
The Star Group
Philadelphia, PA

Colleen Leonard Leyden
Director, Corporate Marketing and Public Relations
The Chester County Hospital
West Chester, PA

Two years ago The Chester County Hospital embarked on an aggressive, organization-wide initiative to enhance the environment of care and position itself as a leading hospital and employer in the region. In June 2008, the Joint Commission awarded Disease-Specific Care Certifications and the resulting Gold Seal of Approval™ to six of the hospital’s disease management programs. Eager to market transparency, the hospital’s marketing team was inspired to develop a comprehensive marketing campaign centered on quality. Hear how this stellar team managed and maximized their internal and external resources to accomplish their goals.