Building Business and Reputation: What YOU Can Learn from Geisinger Health System
Session Number M24  Session Level  I

Kim Aboud
Director, Public Relations and Marketing
Geisinger Health System
Danville, PA
kaboud@geisinger.edu

Susan Alcorn
Chief Communications Officer
Geisinger Health System
Danville, PA
salcorn@geisinger.edu

The Geisinger model has been all over the news; even President Obama has talked about it. But can the Geisinger model be exported to your community? If you’re talking about integrated health systems, maybe. If you’re talking about public relations and marketing—YES! Geisinger’s public relations and marketing team struggles with the same challenges you do: building the brand, growing the business, bringing new primary care physicians and specialists on board, and proving value. Take home practical tips on these and other timely topics.