Customer Advisory Groups: One Way to Listen to the Market

Session Number F3  Session Level I-A

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Jason Britt
Senior Manager, Market Research
UK HealthCare
Lexington, KY

William Gombeski
Director, Strategic Marketing
UK HealthCare
Lexington, KY

Christy Harrison
Administrator
Tallahassee Memorial Cancer Center
Tallahassee, FL

Marketers are always looking for feedback from their customers and potential customers. Discover how using Customer Advisory Groups (CAGs) can help you discover more about your organization’s needs and marketing challenges and strategies. Through interviews with 40 chief marketing officers from large healthcare organizations, find out how deep, honest conversations about your marketing efforts can give you more insightful opportunities to consider.

 

 
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