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Customer Advisory Groups: One Way to Listen to the Market
Session Number F3 Session Level I-A Download Executive Summary Jason Britt William Gombeski Christy Harrison Marketers are always looking for feedback from their customers and potential customers. Discover how using Customer Advisory Groups (CAGs) can help you discover more about your organization’s needs and marketing challenges and strategies. Through interviews with 40 chief marketing officers from large healthcare organizations, find out how deep, honest conversations about your marketing efforts can give you more insightful opportunities to consider.
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