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Patti Bridge
Account Director
Laughlin Constable
Chicago, IL

Kathy Hall
Director, Oncology Program Development
Delnor Hospital
Geneva, IL

Phil Smith
Director, Broadcast Production
Laughlin Constable
Chicago, IL

Patient testimonials are a standard tactic for most hospitals, but new media and changing consumer dynamics offer new opportunities to tell stories. Learn how to make patient stories come alive, and how Delnor Hospital turned simple testimonials into dramatic, emotional video stories that went viral and created a small army of brand ambassadors. Explore techniques that use affordable equipment and software to transform video recording into video story-telling.