Healthcare Marketing Research 2.0: How Social Networking Research Applications Can Inform Development of Centers of Excellence
Session Number T1  Session Level  I

Andie Bogdan, PhD
Director of Planning, Marketing and Public Relations
Henry Mayo Newhall Memorial Hospital
Valencia, CA

Julie Pokela, PhD
President
Market Street Research, Inc.
Northampton, MA
jpokela@marketstreetresearch.com

Learn how using new online marketing research tools and incorporating social networking functionality can help you gain deep insight from consumers and build advisory panels that are invested in your success and that your hospital can turn to on an ongoing basis.