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Marie Shaw
Administrator
The Institute for Female Pelvic Medicine
Allentown, PA

Ken Szydlow
Vice President, Marketing and Public Relations
St. Luke’s Health Network
Bethlehem, PA

Too often hospitals and physicians react to a competitive market by offering “me too” services, which never produce the anticipated growth in market share. Gain a fresh perspective on developing the hottest, most underdeveloped midlife women’s service niche: incontinence. Learn about the growing market demand, receive an overview of the management of incontinence, assess your hospital’s readiness to adopt a focus in incontinence, and apply a proven model of marketing communications awareness to your program.