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David Bennett
Senior Vice President, Electronic Solutions
StayWell Custom Communications
Salt Lake City, UT

Amy McLarty
Marketing Communications Manager
Children's Medical Center Dallas
Dallas, TX

Adopt best-in-class online strategies from award-winning hospital, Children’s Medical Center Dallas. In April 2008, Children’s Medical Center transformed www.childrens.com into an engaging and compelling website that leverages intuitive design, action-oriented interface, and visitor conversion tools. Learn how this leading institution used design, SEO, social media, integrated content, and calls to action to create a comprehensive online marketing program. This dynamic new site has seen traffic jump more than 70% over the previous year.