Session Number T17  Session Level I

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John Fink
Senior Manager
ECG Management Consultants, Inc.
San Diego, CA

Martin Kleinbart
Vice President, Strategic Planning and Business Development
Hoag Memorial Hospital Presbyterian
Newport Beach, CA

Darin Libby
Senior Manager
ECG Management Consultants, Inc.
San Diego, CA

History has shown that many great successes have been spawned during periods of great duress. Although hospitals face tremendous uncertainty, many certainties remain. Successful organizations recognize these certainties and implement plans to address them to achieve competitive advantage regardless of economic, regulatory, or political conditions. Examine proven strategic planning approaches and see how one organization