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Tess Niehaus
Vice President, Marketing and Communications
St. Anthony’s Medical Center
St. Louis, MO

Jill Stratton
Consultant
Corporate Health Group
Canton, IL

Marketing and business development have taken on the challenge of managing the function of sales and service staff focused on external customers. This function continues to be unique within a healthcare environment and requires different infrastructure and staff management systems. Through real-life management stories of sales and service staff, techniques, strategies, and tactics and the application of best practices with proven success will be demonstrated.