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Susan Appel
Director of Client Services
The Heavyweights
Indianapolis, IN

Sue Finkam
Director, Statewide Marketing
Clarian Health
Indianapolis, IN

Cardiac screening programs built on community outreach are an innovative marketing approach that is fast becoming a trend in hospital systems nationwide. Hear how one prominent hospital tailored its campaigns to reach target niche populations through strategic outreach efforts, including paid media, and how the organization tracks resultant ROI. This comprehensive approach guarantees seamless adoption and implementation of screening programs at your hospital system.