Session Number T25  Session Level B-I

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Matthew Bowdy
Communications Strategist
Humana, Inc.
Louisville, KY

Ray Merenstein
Principal
RDM Communications
Denver, CO

Getting ink or virtual media coverage is critical in our fast-paced and always “live” world, especially because donors, board members, customers, and others get their information from different sources. Take a journey from concept to finished product, through a variety of real-time examples, to increase your organization’s positive exposure in the print and online media. Learn how and when to pitch and use social media instead of traditional newsprint. Then, be prepared to learn top strategies for getting prime visibility from your new letter to the editor or Facebook group.