Download Executive Summary
Download Handout

Ruth Hudale
Director, Planning and Market Research
Lancaster General
Lancaster, PA

Susan Wynne
Senior Vice President, Business Development
Lancaster General
Lancaster, PA

Lancaster General incorporated scenario planning into its strategic planning process in early 2008. This process introduced leadership to a new way of thinking about the future and established a framework for enriching a more traditional approach to defining the future direction and strategy of the organization. Discover the steps in the process, the key deliverables, and the findings from the experience. Explore the pros and cons of incorporating a similar approach in your organization.