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Bill Hennessey
Senior Vice President, Planning and Marketing
St. John's Health System
Springfield, MO

Daniel Miers
Vice President, Business Strategy
SPM Marketing & Communications
La Grange, IL

So you've figured out how to navigate the down economy. Now what? The average recession lasts 18 to 24 months. By October 2009, there probably will be light at the end of the tunnel. And, the President will have received reform legislation that could dramatically alter provider reimbursement, care delivery models and consumer behaviors. What are the right planning & marketing strategies in the face of these unprecedented changes? We'll examine likely scenarios and suggest strategic pathways to success.