Rachel Rahe
Senior Account Manager
Prairie Dog/TCG
Kansas City, MO

Phil Smith
Executive Creative
Prairie Dog/TCG
Kansas City, MO

United Airlines, Motrin, Domino's Pizza, Amy Tan and an off-duty Erie, PA policeman all share a sobering truth: their reputations were recently shredded by online attacks none could have predicted. What this means for healthcare marketers will be made painfully clear in The Age of the Unthinkable - The Cult of the Amateur*. In this presentation we combine the perspectives of these two books, by authors Joshua Cooper Ramo and Andrew Keen, to preview a new dimension of risk facing hospitals today. Imagine an in-house "Scrubs" video reaching YouTube with two of your top surgeons, or a lapse in housekeeping shared on a Facebook page. The cost to your organization could be in the millions, your reputation could be ruined by noon. Attendees will leave the session with three pre-emptive steps to take immediately upon returning to the office, and a synopsis of all six steps required to immunize, monitor, prepare, respond and rebuild.