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Ted Blank
Director, Marketing and Referral Development
Hennepin County Medical Center
Minneapolis, MN

Brent Doering
Vice President, Client Services
Russell Herder
Minneapolis, MN

Find out how integrating cost-effective guerrilla marketing into a larger brand marketing campaign can help marketers reach GenNext (<21 years of age) consumers while simultaneously increasing volume to a specialty service line. Savvy media relations, integrated online and traditional advertising campaigns, and several other guerrilla marketing tactics made this campaign a success.