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Morris Fansler
Director, Strategic Marketing and Research
Main Line Health
Bryn Mawr, PA

Susan O'Rourke
Director, Planning and Business Development
Main Line Health
Radnor, PA

Joel Port
Vice President, Planning and Business Development
Main Line Health
Radnor, PA

The successful development and implementation of an organization’s strategic plan is an increasingly complex endeavor in today’s healthcare environment. Often times, health systems and their hospitals have poorly coordinated or conflicting plans that ineffectively address their overall mission. Health systems that are able to integrate and leverage their plans in a concerted manner are more likely to compete successfully and minimize duplication and conflict. Hear how Main Line Health successfully integrated its overall strategic plan with its marketing, service line, and medical staff development plans.