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"Guerrilla" CRM
Session Number M1 Session Level A Download Executive Summary Nick Adams Patrick Kane While there’s no doubt that customer relationship marketing—or CRM—is applicable to healthcare, the necessary investment often makes it cost-prohibitive. Wellmont Health System used information on current patients to develop a “guerrilla” CRM strategy to cross-sell services to that patient base. Mail lists targeting segmented groups funneled a high payer mix of patients into key services. The return on investment in just one year persuaded hospital leadership to invest in traditional CRM technology.
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