Session Number M19  Session Level  I

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Nancy Hellyer
Former CEO/Healthcare Executive
St. Joseph Regional Medical Center
Granger, IN
nrhellyer@aol.com

Linda MacCracken
Vice President, Product Management
Thomson Reuters
Evanston, IL
linda.maccracken@thomsonreuters.com

Gary Pickens, PhD
Chief Scientist, Healthcare and Science
Thomson Reuters
Evanston, IL
gary.pickens@thomsonreuters.com

Edward Rafalski, PhD
Vice President, Marketing
Alexian Brothers Hospital Network
Arlington Heights, IL
rafalskie@alexian.net

Is your organization adjusting to the realities of today’s consumer marketplace? Are you successfully catering to information-driven Gen Xers, helicopter parents, cybercondriacs, frequent fliers, and traditionalists alike? Break the generational codes for how each group views and uses healthcare in this economy. Use newly released research on consumer confidence to gain insights on adapting to today’s view of the economy and engaging generations in service lines. Discover ways to use real-time generational consumer priorities to drive planning and marketing successes in today’s economic climate.