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Amplifying Strategic Marketing Plans with the Voice of the Customer
Session Number M2 Session Level I Download Executive Summary Nadine Bendycki Phyllis Marino This session will revisit the building blocks of creating a strategic marketing plan, using the example of heart and vascular services at three different Ohio-based providers. Learn how to incorporate the voice of the customer in the development of a strategic marketing plan, from its inception, to implementation, through evaluation.
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