Session Number M3  Session Level  A

Download Executive Summary
Download Handout

Cheri Bustos
Vice President, Public Relations and Communications
Iowa Health System
Des Moines, IA
bustosc@ihs.org

Louis Laurent
President
ZLR IGNITION
Des Moines, IA
llaurent@zlrignition.com

Learn how to make your marketing communications department more valuable to your organization. Expand your role into quality improvement, mission/vision communications, organizational change, green initiatives, and places where marketing communications never ventured before. Share and gain ideas from other healthcare marketers. Go home with ideas you can implement immediately.