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Remarketing Marketing: Positioning in Tough Times
Session Number T19 Session Level IA Download Executive Summary Rebecca Keightley Anne West Tough economic times mean shifting priorities, new focus, and greater demand for accountability and ROI. To survive, marketing must move into high gear to market itself as a strategic contributor to the organization’s overall success. From educating the C-suite to prioritizing work, from increasing efficiencies to motivating the team, you’ll hear a down-to-earth perspective on some common but often overlooked strategies and tactics. You’ll be able to focus on evaluating and redefining existing communications strategies and avenues to better position marketing—and yourself—as a valuable asset.
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