Session Number T29  Session Level  I

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Stephen Moegling
Senior Vice President, Client Services
Franklin Street Marketing
Richmond, VA
smoegling@franklinstreet.com

Richard Prudhomme
Creative Director
Pardee Hospital and Hospital Foundation
Hendersonville, NC

Having an ad agency relationship can be a blessing or a curse. Of all the agencies out there, which one is the right fit for you and your organization? How do you ramp up the new agency in a timely and efficient manner? What are the measures of success? How do you reach consensus without watering down the campaign? What do you do when your CEO says he has “a great idea for a tagline”? Need answers to these questions? Then this is the session for you.