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When Pigs Flew: A Case Study in Interorganizational Public Information Coordination
Session Number T3 Session Level I Download Executive Summary Catherine Benson Kari Etrheim Jeremy Salucka When H1N1 influenza came to southeastern Minnesota, the public information officers at three Rochester-based organizations joined together to share information and data to present consistent messages to local media outlets. Through electronic communication and in-person meetings, group members provided one another with the technical assistance and data required to deliver timely, accurate, and regular health and wellness information to regional residents.
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