Session Number F1 Session Level I

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Rob Klein
President
Klein & Partners
Hinsdale, IL

Debbie Landers
Vice President and Chief Marketing Officer
Community Health Systems
Franklin, TN

Cary Overmeyer
Senior Marketing Research Manager
Emory Healthcare
Atlanta, GA

With advertising budgets ever-tightening and CEOs demanding ROI, can you really afford not to test your advertising? Truly great advertising is as much an art as it is a science, and great ads become a part of the American fabric. While research can’t predict which ads will become all-time hits and which won’t, it can make the difference between an effective campaign and an ineffective one.